, " the revelation in the studio that life doesn't simply happen to us, we produce it. that what style is. it producing life. rather than accepting that life is something that we passively recieve, accept or endure, i believe that life is something we generate. we use our capacities. and that all boils down to style. style may be presented as theory, serendipity, or happenstance. but fundamentally style is a decision about how we will live. style is not superficial. it is a philosopical project of the deepest order".
(bruce mau, lifestyle:28)
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